The Ohio Economic Development Association represents more than 500 local economic development practitioners from across the state. The organization’s mission is to increase economic prosperity in the State of Ohio by working together, on a non-partisan basis, with state, regional and local development partners to advance Ohio's economy through advocacy, networking and training.
OEDA has made a number of strategic decisions to enable the organization to increase its capacity for new initiatives and services to advance its mission. In short, OEDA is working to position itself for growth. Central to those efforts is an awareness that OEDA needs to address challenges around brand identity and awareness and improve its ability to communicate with members and other audiences.
In November 2016, the OEDA board of directors approved funding to address these challenges. As such, OEDA is accepting proposal from communications and marketing firms to provide the following services:
Brand Messaging: OEDA recognizes it must be able to communicate its value to a number of audiences, particularly members and prospective members. In addition, OEDA seeks to position itself as a preferred provider of economic development expertise and information and raise its profile among industry leaders, policy makers, stakeholders, and decision makers. The brand messaging that is developed will be incorporated into a number of communications activities and vehicles.
Website: OEDA’s website serves as the primary interface with members and other audiences. Changes to navigation, design, and content are necessary to improve the user experience, make it easier to locate information, reinforce the value of membership, and allow users to fully access important features on mobile devices. In addition, the website must be built to allow for the addition of features, resources, and tools in the future. Building a website that is easy to maintain and keep current, allows for flexibility in content, and is scalable for future additions will be an important part of the association’s overall communications strategies.
The right firm will have an understanding of economic development and professional membership-driven associations. In addition, a firm must have the ability to work within condensed time-frames and defined budgets. The firm will need to be able to provide development and build services for the Wild Apricot database platform (http://www.wildapricot.com/integrated-website). Projected budget is $25-30,000.
OEDA is accepting proposals through Friday, January 20, 2017 at 5 p.m.. Electronic submission is preferred. Proposals sent by mail must be received by the deadline. Finalists will be notified by Friday, January 27, 2017 and be available to travel to Columbus to be interviewed the first week of February 2017. OEDA seeks to have all work completed within six weeks of firm selection.
Proposals can be sent to:
Jennifer Price, Executive Director
Ohio Economic Development Association
17 S. High Street, Suite 200
Columbus, Ohio 43215